How to turn fair visitors into paying customers with our mobile app

If you've exhibited at militaria fairs for any length of time, you’ve almost certainly experienced this situation:

A customer comes onto your stand.

They spend ten minutes looking at an item.

They ask questions.

They clearly like it.

And then they say:

"I just need to think about it."

Or:

"I'm an interior designer and need to check with my client."

Or perhaps they’re looking for something slightly different.

Something similar that isn’t currently on your stand.

The conversation ends.

They walk away.

And nine times out of ten, that’s the last you see of them.

The reality is that visitors to fairs and exhibitions see hundreds of items throughout the day. Even when they genuinely like something, it's easy for them to forget exactly what it was, who was selling it, or how to get back in touch.

But what if it didn’t have to be that way?

A simple solution built into our app

One of the most useful features in our dealer app is the ability to share item details directly with a customer while you’re standing at a fair.

Instead of watching a potential buyer walk away, you can simply say:

"Would you like me to send you all the details? I've got the photos, dimensions, everything. What’s your email address?"

You pull out your phone.

You open the app.

You find the item (the app is directly integrated with your website, so your full stock is already there).

You send it over.

In less than a minute you've done three things:-

1) Kept the sale alive by putting all the information in their inbox

2) Sent them high-quality photos and full details so they can make a proper decision

3) Automatically captured their email address for your mailing list and future mailshots

That last point is particularly important.

Every email address collected at a fair is a potential future customer.

Those email addresses don’t just sit there.

They go straight into your email mailing list, meaning any future mailshot you send out will automatically go to those people too. This works especially well when you send out regular mailshots with your latest items.

So even if they don’t buy that day, you’re no longer relying on memory or chance.

You're keeping your business in front of those potential customers.

Which is often where the real value is over time.

A few scenarios where this works brilliantly

You might be surprised how often this comes up at fairs.

Here are just a few examples:

1) A customer likes an item but wants to think about it before buying.

2) An interior designer wants to show the item to their client before making a decision.

3) A customer is looking for something similar, but in a different size.

4) You have exactly what they’re looking for, but it’s back at your showroom rather than on your stand.

5) The item they’re interested in has already sold, but you have another similar piece available.

6) A customer wants measurements, photographs or additional information before deciding.

In all of these situations, instead of hoping they remember your business when they get home, you can simply send the details there and then.

The customer gets everything they need.

And you get a direct way to continue the conversation with someone who has already shown interest.

How it works

Using the feature is easy.

Step 1: Open the app.

Step 2: Select the item you want to share.

Step 3: Enter the customer’s email address.

Step 4: Send the item details instantly.

Within seconds, the customer receives the information directly to their inbox.

More than just a sharing tool

Of course, the app does a lot more than just share items at fairs.

It's designed to make the whole process of managing your stock and your online presence as easy as possible.

The app is available on both iPhone and Android, so your stock catalogue is always with you.

Because it integrates directly with our websites, any changes you make in the app or website are instantly reflected everywhere.

The result is simple: less duplication, less admin and more time spent buying and selling.

Final thoughts

Every dealer has had customers who genuinely wanted an item but simply weren't ready to buy there and then.

You can’t guarantee they’ll come back. But you can make it much easier for them to remember both the item and the dealer who was selling it.

With our dealer app, every email address you collect is a potential future sale. 

Every item detail you send is keeping a sale alive that might otherwise have been lost.

And that’s often the difference between a lost opportunity and a future sale.

Not yet on one of our websites? Contact us to find out more about what we offer for militaria dealers.